September was World Sexual Health Awareness Month. Were you aware of this? Me niether. And guess why? Women’s sexual health has been pushed so far from the mainstream, so deep into the obscurity of the indisputable, that we can’t recognize that it matters or even exists, let alone the fact that a month ago entire devoted to him.

When companies like We-Vibe (Disclosure: A Fancy Customer) shut down their Instagram accounts; and Dame is engaged to the MTA, forced to jump through hoops, before being informed that their commercials do not belong to the public transport system next to the advertisements for erectile dysfunction, and then sues the MTA; then Joylux, a company that manufactures pelvic floor strengtheners and primarily targets a fairly mature audience, is denied by Facebook; and when Twitter tells publicists of Jen Gunter, MD’s new book “The Vagina Bible” I cannot promote it with the word “vagina”, it’s hard not to think that there is a conspiracy against women who know, understand and take care of their own bodies.

When we are ashamed, have no education, and fear the normal, everyday aspects of our health and well-being, anxiety increases, questions are not asked and myths take hold. above. As men’s health becomes (which are we kidding … continues to be) the norm and baseline for “people”.

Earlier this year, CES encountered all kinds of backlash when it gave personal masseur Osé an Innovation Award and then took it back. It didn’t help that a male sex doll was proudly on display in 2018, when VR porn has been in the limelight for years. CES did eventually restore the price, but not before a wave of support really put the pressure on.

Sextech is predominantly male. The money goes to the men. The products were predominantly designed for men (I repeat, CES). Men continue to control distribution. But, that is about to change. The Women of Sextech group brings together women and women entrepreneurs from around the world to disrupt the (still) male-dominated industry.

The world is waking up. Alongside millennial women who proudly launch businesses in this space, women over 40 are no longer silent about their feelings, preferences and desires. What Would Virginia Woolf Do is a private Facebook group with over 30,000 members who are open to discussing their bodies, their needs, and how the two are growing.

I’ve had discussions with countless women from Gen Z to Baby Boomers who are happy to see the conversation evolve, who don’t want their daughters to be force-fed the same, ashamed, stigmatized and diseducated as they are. were. Imagine raising girls so that they know what they feel matters. Their pleasure matters. They are counting.

We do this by educating not only the girls, in secret, in a low voice, but everyone. This includes men. The men who make decisions on Facebook. The men who approve the ads at the MTA. Boys who learn to masturbate are normal for them, but not for girls. Boys who grope nervously in the dark with their girlfriends and for whom little changes once they have women.

And education takes place inside and outside the classroom. Especially outside of classrooms in the 37 states which, when provided, still do not require sex education to be medically accurate. As marketers and media companies, we can either move the conversation forward, by being brave enough not only to make messages that tell the truth, but to actually deliver them to people, or we can promote the status quo, perpetuate stereotypes and tell women their bodies don’t matter as much as men’s. It depends on us.