A number of sexual health startups have sprung up in recent years, offering men discreet help in tackling the delicate issue of erectile dysfunction. Companies like Numan and Roman. But “helping” in this context usually means that it is easier to get hold of drugs like Viagra.

British startup Mojo has taken a different approach. He has built a subscription service to support men’s sexual well-being by providing instant access to dedicated therapies – partnering with professional psychosexual therapists to deliver online courses that are touted as offering a longer solution. term for men’s sexual health issues rather than just popping a few. blue pills.

This approach means that Mojo is part of a larger trend in digital health where the smartphone in the pocket is appropriated by app makers to provide targeted, non-pharmaceutical support – whether for insomnia, medical needs. food, musculoskeletal disorders, mental health or even sexual well-being. being. (The latter category also includes apps dedicated to women.)

The idea behind all of these startups is to offer people a viable alternative to Big Pharma. (And, hopefully, eat some of the drug company lunch in the process.)

Mojo’s support platform is focused on a range of issues that can affect men and have links to their sexual well-being – with digital programs not only focused on erectile dysfunction, but other issues as well. sexuality such as porn addiction or anxiety in general.

So this could be an interesting “entry route” – encouraging men to explore broader psychological issues by accessing support services. (Men are a notoriously difficult group to fit into therapy, but erectile dysfunction is likely to be a trigger for many therapy-shy people to seek help.)

Mojo’s quarterly subscription service (costing £ 49 / $ 68 every three months) provides access to business resources that Mojo considers “inaccessible for most.” He also describes his app as a “virtual trainer” – claiming that it aims to “encourage men to get their erections back and have good sex without ending up with a drug approach first”.

The digital assistance package includes video lessons and exercises, therapy podcasts and meditations, as well as live events, including the ability to connect directly with Mojo’s panel of sexual health experts and the community. more men using the app. A dedicated community reduces the stigma men can feel when discussing intimate health issues, as other users are likely to experience similar issues.

The start-up founded in 2019 said it has registered “nearly” 50,000 users in 36 countries so far.

Today he is announcing seed funding to support growth gas.

The £ 3.25million ($ 4.4million) funding round is co-led by London-based startup fund Kindred Capital and Octopus Ventures. Angel investors in the cycle include household names in the European startup world, including Tom Blomfield (Monzo), Julien Callede (Made.com), Ian Hogarth (SongKick), Freddy Macnamara (Cuvva), Alex Rose (Let’s Do This) ) and Errol Damelin (Wonga).

Commenting on the seed funding in a statement, Kamran Adle, healthcare investor at Octopus Ventures, said:

Taboo areas within healthcare continue to be a key area of ​​interest for us, as there is often high latent demand due to decades of underinvestment. Men’s sexual health is a prime example of this, creating a huge opportunity for Mojo to challenge the stigma and move beyond the pills to a much larger, lasting and scalable solution.

In another statement, Maria Palma, general partner at Kindred, added:

We deeply believe that Mojo’s strong founding team can redefine the conversation around male sexuality and vulnerability. It is clear from their early evangelical user base that they have created a product that resonates with men around the world and helps them transform their confidence, relationships, and daily lives.